7 Ways To Drive Massive Traffic To Your Blog
You don’t need a lecture on ‘aim and objectives of blogs’ to know that traffic is a major target of every blog. It may seem like a lot of hard work, but it is an integral part of building a successful blog. Whether you’re a new blogger or not, you have most likely tried the most conventional ways of driving traffic to your blog- the active use of social media and search engine optimization. However, increasing blog traffic does not end there. You need to go deeper and do more, consistently.
- Write consistently
We can’t emphasize this enough. Yes, have quality posts but don’t starve your readers.
Keep a schedule that would allow you put up at least two good posts a week. Asides keeping your present readers and visitors engaged, constant and more frequent posts help to boost the criteria involved in improving traffic.
To give meaning to the frequency of your posts, be strategic with your use of keywords, pay attention to the length of your posts, make catchy headlines for your content and aim to keep your site evergreen. An evergreen blog site entails having updated posts not limited to trends.
Evergreen posts tend to drive massive traffic years after they’ve been written. Posts on trending topics are still recommended, but seasonally.
Write on lasting issues, also write on trending topics; be sure to keep posting. More posts indicate more ‘alerts’ from your blog to Google, and so it gives your blog higher chances of being top in the search results. Being on the first page of search results is so much improvement to your traffic compared to where you are at the moment.
- Be your ambassador
There is something about repetition that leaves a mark. When readers and visitors get familiar with seeing your blog name over and over, you gain credibility, and they would be willing to check you out again when they need information related to what you talk about.
Take every opportunity to mention your site’s name on your blog. In your posts, personal comments, comments from your readers, create a platform where readers will always see your blog name. You should also make the most of social media platforms to promote your blog and join groups that relate to your blog’s niche. This is a great way to promote yourself and also increase your traffic significantly.
- Liaise with other bloggers
Don’t limit yourself to making posts solely on your site. Have guest posts on older, more experienced and more established blogs than yours. How to use guest posts to grow blog traffic.
The apparent effect of this is to make their readers yours as well. Besides, you could even get paid. Look beyond you and your blog, find relatable blogs to your niche and reach out to guest post.
The key here is to have strategic targets on blogs that are doing well with their traffic.
For any blog you may be interested in making a guest post on, you could check for their SEO metrics on www.moz.com. The site uses the URL (web address) of the blog to determine its domain and page authorities of the site. It shows how influential or popular the blog is. Just in case you may be torn between what sites to guest post on, this could help you make your decision.
- Embrace collaborations with other bloggers.
Collaborations usually work in two ways. You feature posts from other bloggers on your blog and vice versa. However, keep in mind that experienced bloggers may not be willing to collaborate with a newbie. How to collaborate with other bloggers
Before you ask for collaboration, you can feature their posts and inform them. The way this works is to make referrals to the posts of other bloggers by including suggestive links on your posts. After that, be sure to inform them about it. With luck, they would love your article and promote it as well.
- Emails, subscriptions and contact information.
Traffic doesn’t just depend on visitors or frequent readers, but also from a loyal tribe, and you build that first from an email list. Subscriptions and use of emails help you connect with your audience and make them followers. How to build email list for a new blog.
To make the most of email lists and contact information, reach out on a weekly basis. Let them get used to receiving information from you so that they begin to look forward to it.
You should inform them of new posts and give them extra tips they may not necessarily or directly find on your blog. If you have a new product, tell them about it individually through the contact information you have. A major tip to use when building your email list is to have a ‘target email list’ which is similar to having a target audience.
With time, you would know your active audience in your target audience. Your active audience are those who respond to information on your emails, comment on your posts and go further to share. You could capitalize on the privilege of having these active followers to build more traffic to your blog.
Improvement in this regard relates to both your content and your site. With time, you may need to segregate your posts for the sake of ease of identification of information. Adopting the use of lists and subtitles would make it easier for readers to find posts on specific topics they may be interested in.
Also, your blog traffic is highly dependent on the performance of your blog. So, there is a constant need to optimize your blog site. This means that the web hosting company with which you host your website, should be able to give your blog a high performance on the internet.
Research shows that the chances are higher for a person to leave a site that takes ten seconds to load. You could optimize your blog site by compressing large videos and images. Check out the performance of your site on both mobile devices and desktop on ‘page speed insights’ under google developers’ website.
- Visualize your content.
Illustrations shown through pictures are more likely to keep a reader engaged to your site than just a sea of words. Your posts should be catchy enough to grasp your readers’ attention, but visual enough to retain them to the end. Take a cue from successful platforms like Pinterest and Instagram and apply their tactics to your site. Put yourself in the shoes of your audience and use what you would love to see on your blog.
Monitor the results of each of these suggestions on your blog and make further adjustments as required.
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