The 4 Phases of Blogging Success
Blogging is not the easiest job in the world and sometimes, even when you invest tons of money and time into it, it does not turn out the way you expect. Your blogging journey is similar to every other journey a business owner takes, it is a rollercoaster ride, and there are many highs and lows. Many people start out excited which isn’t a bad thing really, but excitement and high expectations can lead to a huge disappointment especially if you are not a super-optimistic person.
If you are new to the blogging business, you may not be aware of what the blogging journey looks like, especially if you have been admiring successful bloggers from the outside and have not bothered to delve deeper into their stories.
There are phases of a bloggers journey that lead to success, or otherwise, the outcome usually depends on your attitude and how much work you put in. Here are four phases you will most likely pass through on your blogging journey.
- Becoming Established
This is the beginning of your blogging journey and possibly the worst phase. This is the period when you begin to master the art of blogging, build your blog, gather a following and test out your blogging skills.
Your skills are not yet refined at this stage, and almost everything you produce seems substandard, from your blog posts and ideas to your products. This period can be discouraging because you put in so much and get so little in return, many people tend to give up at this stage.
This is the time where you have to toughen up and put that super-optimistic attitude to work because it is the only thing that is sure to get you through this phase. You have to keep moving forward despite possible failures that could last for some time. Keep in mind that everybody that eventually becomes successful goes through this phase and don’t give up.
- The Hot and Cold Phase
Good news! You have survived the first stage of your blogging journey, and you haven’t quit. Now you are in the second stage and hanging by a thread, but you can’t give up now. This is the rollercoaster phase, the period where you get the good and bad mixed together. Some days you have it good, your blogging business is doing well, traffic is growing, you have a more substantial following, and sales are shooting sky high. Just as things are beginning to look up, everything tanks, that’s what the rollercoaster phase is all about.
At this point, you have to give yourself pep talks and find ways to cope with the stress, here are some options;
This is what smart businesspeople do when they invest, and you should do it too. Multiple streams of income reduce the impact of bad sales from one source and protect you because you have something else to rely on.
You may get busy, especially if you have another job besides blogging. You may be uninspired, and you may have bad days. Being automate guarantees that your business keeps moving even when you don’t want to, and it improves the chances of scalability.
- The Growth Phase
The first two and most difficult phases are over, and everything is in place, now is the time to start enjoying the fruits of your labor. You have worked hard and managed to gain a couple of useful skills during your difficult phases, skills that will help you navigate the blogging world. Everything happens faster because you have set up the foundation for success. You have built the first sales page and the second one comes together swiftly.
You have learned from your past mistakes, and now you know what to expect and how to deal with the unexpected. You also know what direction you want your blog to go.
This phase helps you eliminate time wasting elements. You can now write a blog post in under an hour and come up with catchy headlines that your readers will love.
- The Make or Break Phase
At this beginning of this article, we mentioned that the four phases either lead to success or otherwise. This phase is the one that determines how your blog will do in the long run and it all depends on you.
Growth has a limit, and at this point, you may have reached yours hopefully without compromising your integrity or ethics. You have your target audience in place; it is now left for you to continue to produce content that they want to see and to innovate when necessary.
Some bloggers become complacent at this stage because they are comfortable with their success, this is dangerous, and it could spoil your business.
It may become necessary to hire people to help you at this point and to change your marketing strategy especially if you want to reach a wider audience.
The important to note at this phase of your blogging career is not to get comfortable.