15 Major Blogging Mistakes to Avoid
Building a successful blog is hard work, and it is normal to make mistakes along the way. Many successful bloggers did not develop their blogs overnight, they reached their goals through trial and error, and their blogs became successful because they learned from their mistakes. You don’t have to make the same mistakes they did for your blog to be successful, you can learn from their mistakes too.
Here are some of the most common blogging mistakes that you should avoid.
Failing to plan
Planning is essential to success, and when you fail to do so, you are setting yourself up for failure. Every successful business is built on a sound business plan; if you decide to turn blogging into a business, you have to have a solid business plan too. You can start by building your plan two to three weeks before you launch your blog. Set your goals, create a vision board, create a budget, write a list of topics you want to write your first few posts on. You can utilize the WordPress Editorial Calendar plugin to schedule your posts and automated social media so that posts get published even when you are busy.
Not adding a Call to Action button
A CTA is vital for your blog, and you should add it at the end of every post. When your readers have read your post, the Call to Action button prompts them to make the next move. It could be that you want them to sign up for a newsletter or subscribe for something else. If they don’t take action, then you may never get to build a relationship with your readers or build a community over a period.
Being Lackadaisical about Blogging
If blogging is merely a hobby for you, then you can afford to be inconsistent with it. However, if you plan to earn an income from blogging, then you have to be serious about it. Treat your blogging business the way you would treat a 9-5 job. Get up in the morning and go to work and get some work done. If you have made it into a career or full-time job, then you should treat it as such.
Comparing your Journey with others
We mentioned earlier that blogging is hard work and you don’t build a great blog in a short time. You may see other bloggers doing well, gaining followers and making a ton of money from their blogs and you may be tempted to make comparisons. Don’t. Your journey is your own, and as long as you consistently produce excellent work, you will do just fine.
Picking bad Headlines
Everyone loves a sensational headline that leads on to an even more exciting post. It is normal to get stuck sometimes but don’t let that reduce you to using a tacky or lousy blog title. If you are stuck, seek some inspiration from the internet or social media platforms. You would be surprised just how many great ideas are floating around on these platforms. You can check out Pinterest, Twitter or Instagram for great ideas for blog titles.
Not Adding Images
This is a terrible idea and a mistake you must avoid by all means, especially if your blog is image-based. The average person has a short attention span and can’t stay on one article for too long. That’s where images come in; they add a bit of spice and humor to your text. You could use Gifs, Memes or any other interesting photos, make sure they are attractive and of high quality.
Overthinking and Underperforming
Everybody falls prey to this at some point or another, and it is understandable. We all have ideas continually swimming in our heads, and sometimes we think those ideas are not good enough and we fail to act on them. Some of us fail to refine our ideas, and we just let it stew while our work suffers from lack of consistency or fresh ideas. Don’t let that happen to you. It does not necessarily mean that you should put out every bad idea you have, it just means that you should refine them and act on them.
Ignoring your Traffic
For every blogger that is serious about blogging, traffic is essential. Traffic shows just how much engagement your blog is getting and how well you are doing. You have to monitor your traffic to keep on top of things. It helps you find out where your engagement is coming from and what to keep doing to get more traffic and what content your audience want to see or read.
Not being Real
Some bloggers may want to cater to their readers every need and they lose their personality after some time. Their blogs become commercialised, and they no longer produce genuine content. It is easy to get lost, especially if you are trying to earn an income from your blog. However, you have to watch yourself and try to keep a healthy balance between giving your readers what they want and producing genuine content.
Failing to use SEO
SEO and keywords are the keys to the kingdom, and without them, your blog won’t get anywhere. You have to write each post to a keyword to ensure that your posts are seen and come up in searches. You may the WordPress plugin ‘Yoast SEO’ to help you get your articles out there. However, always ensure that the content you are churning is excellent so that people keep coming back for more.
Not Creating Sections
Your posts should fall into sections or categories so that they are easier to identify and more accessible to find by your readers. You don’t want them opening your site and thinking its a maze that is too difficult to navigate. Creating sections will also make it easier for Google to categorize and sort your articles so that more people can see them.
Not Creating a List of Ideas
This is somewhat similar to having a business plan, but it is less business and more creatively inclined. You have to create a list of the topics you wish to blog about and make sure that the list is long and filled with ideas. That way you know that you are in the right business and blogging is for you.
Not having an Avatar
Avatars are important, and that is why every social media platform has them. Avatars help you identify people, that way; you know that you are writing for real people and it is easier and more fun to engage. Having a reader avatar also helps you to know more about your readers, it is easier to build a community when you know your members.
Overpaying for your Website
You may get excited about starting your blog and starting throwing money at everything, from domain to web hosting. You don’t have to do that. You don’t have to create a million dollar budget just to start your blog especially when there are many things that you can do by yourself. You don’t even have to be a tech genius to do somethings, like designing your website all by yourself.
No matter how much you try, you won’t achieve perfection. Give yourself room to make mistakes, that way; you learn more. Blogging can be a journey of self-development and self-awareness, it can help you discover your passion and define your goals. If you are bent on perfection, you may miss out on the most critical aspects of the journey.